Upcoming is an effective social events calendar. Users can easily stay on top of local events and communicate with others who are going to be attending. The application automatically applies the user’s location information as soon as they visit the website. Users can also search for events by keyword and location or browse a list of event categories that include comedy, politics, sports, family, music, technology, commercial, festivals, film, media, social, conferences and more. The user can also sign in to build a friends list so they can see where their friends are going. The site sorts local event listings by recently added, added today and most popular. Small built in calendars allow the user to click on a specific dates or change months to plan for future events using Upcoming.
Upcoming was founded in September of 2003 by Andy Baio, Gordon Luk and Leonard Lin. The team was based in Santa Clara, California. The application was intended to blend social networking with community calendars so users could stay aware of events and share information with others. The application favors web technologists and independent musicians in North America, however it is not limited to this region. Upcoming was acquired by Yahoo! in October 2005.
Upcoming can help users plan for their favorite local events. Even if the user is going to attend alone, they can meet up with others who are going and learn about schedule changes, event information and other important updates they should be aware of before they go. The application is very easy to use, so internet users of all skill levels can switch dates and share event related information.
The bold red and yellow color scheme and eye-catching font used on Upcoming seems to beckon to new users. A visitor is encouraged to check out one of the many events, which are conveniently presented based on the user’s location data as soon as they arrive. The site nestles small calendars along the sides of each page so the user can easily switch dates and see what’s coming up in their city.
A visitor must create an account to access their friends list and enjoy all the benefits of Upcoming. This can be done by clicking the blue “Get One Here” link along the right hand side of the page (above the calendar box). The user can log in with an existing Yahoo, Facebook or Google account by clicking the corresponding button in the upper, right hand corner of the following page. Registration is handled through Yahoo (so users who do not have a Facebook or Google account will have to create a Yahoo profile). The form asks for a first and last name, gender, date of birth, country location and postal code as well as a desired Yahoo ID, password, optional alternate email address and two security questions and answers.
Upcoming is a social application that benefits from having more users participating. The website offers free access to all users. There are no limitations and the user can access all current features as often as they like. This makes Upcoming an appealing solution for users who would like to learn more about local events.
Upcoming.yahoo.com is a helpful tool for anyone who plans to attend local events. The application is user friendly and makes it much easier to search for events by name and city. The user can also connect with their friends to make plans to attend together.